01/05/2008

A seminar is being staged later this month that promises an insight into how consumers react to different marketing messages.

Aimed at direct marketeers, the event is taking place on the 14th and is being hosted by the Scottish division of the Direct Marketing Association.

It follows the recent publication of research on the changing attitudes of consumers. Says the DMA, of the research: “It also provides a unique insight into how consumer perceptions of direct marketing vary and the reasons for this.”
 
Says the DMA’s Scottish manager, Jo Scobie: “At this seminar, we will draw comparisons with the findings from previous studies, and will highlight particular regional factors. We will also explore some of the major themes emerging from the research, before considering how best to respond to the trends identified in the report.”

For more information, email here.

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