26/06/2008

Marketing agencies are being urged to improve the quality of their digital content by the head of a group representing Scotland's advertising and marketing community.

Mark Gorman - chair of the Scottish Marketing Communications Action Group - was speaking on a YouTube video, with Stewart Kirkpatrick, the former editor of The Scotsman's website, scotsman.com

Kirkpatrick is a director of wOOtonomy, a content marketing and digital consultancy.

Watch the video, here.

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