21/08/2008

A penguin being conferred a knighthood by the Norwegian army has propelled the ‘TV channel’ of a Edinburgh-based press agency into among this week’s most viewed pages on the UK section of video site, YouTube.

Since launching a video service in May, to accompany the text-based material it supplies newspapers, Deadline Press and Picture Agency has maintained its own TV channel on YouTube. And thanks to a penguin called Nils Olav, at Edinburgh Zoo, it has been named the 97th most viewed channel in the UK this week.
 
The accolade comes within days of the agency also being recognised for producing one of the world’s fastest-growing blogs.
 
With over 31,000 views, Deadline’s video comfortably outperformed those on the same subject posted by both Sky News and ITN.
 
It has also taken the total number of views of the Deadline News TV channel to 75,000, for the 49 videos which have been posted since May.

Take a look, here.

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