The Media in Figures: Radio listening figures, Scotland

BBC Radio Scotland has seen its latest listening figures drop by 1.5 per cent on the corresponding period 12 months previously.

Says the radio listening auditing body, RAJAR, the station’s ‘reach’ between the second quarter (April – June) of last year and the same period this year fell from an average 955,000 listeners to 941,000.

‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.

The reach figures in full are as follows, for Q2 2014-Q2 2015 (in brackets Q1 2014-Q1 2015)

BBC Scotland down 1.5 per cent (up 0.9 per cent)

Radio Borders down 6.8 per cent (no change)

Capital Scotland up 1.5 per cent (down 3.7 per cent)

Central FM up 10.4 per cent (down 8.2 per cent)

Clyde 1 up 9.4 per cent (down 1.2 per cent)

Clyde 2 up 19.3 per cent (up 7.6 per cent)

Forth One up three per cent (up 5.4 per cent)

Forth 2 down 2.9 per cent (up 11.5 per cent)

Heart Scotland (formerly Real Radio Scotland) up 0.7 per cent (down 13.8 per cent)

Kingdom FM down 6.3 per cent (down 1.6 per cent)

Moray Firth Radio down 4.2 per cent (up 3.7 per cent)

Northsound 1 down 0.7 per cent (down 1.6 per cent)

Northsound 2 up 5.7 per cent (up 8.8 per cent)

Original 106 down 6.3 per cent (up 25.8 per cent)

Smooth Radio Glasgow up 38 per cent (up 47.4 per cent)

Tay FM down 9.8 per cent (up 3.4 per cent)

Tay 2 (formerly Tay AM) down 32.9 per cent (down 23.2 per cent)

West Sound up 8.5 per cent (up 2.3 per cent)

XFM Scotland (formerly 96.3 Real XS Glasgow) down 23.5 per cent (down 49.3 per cent)

The relatively-recently launched RockSport (previously known as Eklipse Sports Radio) has registered a Q2 2015 average reach of 7,000.

And also, recently-launched third stations by Clyde, Forth and Tay, each registered average reach figures for the period of 21,000, 10,000 and 1,000, respectively.

Source: RAJAR, August 6 2015.