The Media in Figures: Radio listening figures, for Scots stations

THE latest radio listening figures have revealed that BBC Radio Scotland has enjoyed slight increase on a year previously.

According to auditing authority, RAJAR, the station saw its ‘reach’ increase by one per cent from the first quarter of last year to the first three months of this year.

In other words, an average reach of 931,000 increased over the 12 months to an average 940,000.

Between Q4 2014 and Q4 2015, the station had seen its reach increase by 6.2 per cent.

‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.

The reach figures in full are as follows, for Q1 2015-Q1 2016 (in brackets Q4 2014-Q4 2015)

BBC Scotland up one per cent (up 6.2 per cent)

Radio Borders up 3.5 per cent (down 1.8 per cent)

Capital Scotland up 11.5 per cent (up 14.5 per cent)

Central FM up 28.9 (up 13 per cent)

Clyde 1 up 12.8 per cent (up 21.9 per cent)

Clyde 2 down 2.6 per cent (up 22.5 per cent)

Forth 1 down 5.1 per cent (up 6.3 per cent)

Forth 2 down 40.8 per cent (up 13.6 per cent)

Heart Scotland (formerly Real Radio Scotland) down 4.4 per cent (down 13.6 per cent)

Kingdom FM down 1.6 per cent (up 18.2 per cent)

Moray Firth Radio up 3.5 per cent (up 3.4 per cent)

Northsound 1 up 9.4 per cent (up 9.3 per cent)

Northsound 2 down 16.2 per cent (down 19.5 per cent)

Original 106 down 3.6 per cent (down 5.9 per cent)

Smooth Radio Glasgow up 3.7 per cent (up 16.7 per cent)

Tay FM down 12.4 per cent (down 7.3 per cent)

Tay 2 (formerly Tay AM) down 33.3 per cent (down 32.4 per cent)

West Sound up 3.9 per cent (down 4.3 per cent)

As yet, there are no comparison figures for the recently-launched third stations by Clyde, Forth and Tay.

Source: RAJAR, May 19 2016.