THE latest radio listening figures have revealed that BBC Radio Scotland has enjoyed a slight decrease on a year previously.
According to auditing authority, RAJAR, the station saw its ‘reach’ fall by 1.3 per cent from the second quarter of last year to the same period this year.
In other words, an average reach of 941,000 decreased over the 12 months to an average 929,000.
Between Q1 2015 and Q1 2016, the station had seen its reach increase by one per cent.
‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.
The reach figures in full are as follows, for Q2 2015-Q2 2016 (in brackets Q1 2015-Q1 2016)
BBC Scotland down 1.3 per cent (up one per cent)
Radio Borders no change (up 3.5 per cent)
Capital Scotland up 9.2 per cent (up 11.5 per cent)
Central FM down 3.8 per cent (up 28.9 per cent)
Clyde 1 up 10.3 per cent (up 12.8 per cent)
Clyde 2 down 3.1 per cent (down 2.6 per cent)
Forth 1 up seven per cent (down 5.1 per cent)
Forth 2 down 31.8 per cent (down 40.8 per cent)
Heart Scotland (formerly Real Radio Scotland) down 1.9 per cent (down 4.4 per cent)
Kingdom FM down ten per cent (down 1.6 per cent)
Moray Firth Radio up 0.9 per cent (up 3.5 per cent)
Northsound 1 down 5.1 per cent (up 9.4 per cent)
Northsound 2 down 18.9 per cent (down 16.2 per cent)
Original 106 up 5.3 per cent (down 3.6 per cent)
Smooth Radio Glasgow up two per cent (up 3.7 per cent)
Tay FM down 8.8 per cent (down 12.4 per cent)
Tay 2 (formerly Tay AM) down 27.3 per cent (down 33.3 per cent)
Wave 102 down 13 per cent (n/a)
West Sound down 6.3 per cent (up 3.9 per cent)
As yet, there are no comparison figures for the recently-launched third stations by Clyde, Forth and Tay.
Source: RAJAR, August 4 2016.
