Popularity Challenge Set for Filmmakers

Scotland’s filmmakers are being challenged to make a three-minute film with only one aim in mind: to attract the most visitors on the internet.

Announcing yesterday the launch of the ‘Viral Grand Prix’, the organisers of the MediaGuardian Edinburgh International Television Festival say that not only must the film be no longer than three minutes in duration but its content must be suitable for pre-watershed viewing.

Entries must be received by the 28th of next month, for uploading on to the festival website, with the race to build up as many viewers as possible kicking off three weeks from the festival itself, which lasts between August 22 and 24.

The most-viewed clip will be announced at the festival during a session exploring internet broadcasting, with panellists including Evan Cohen (vice-president, Strategy & Planning for Bebo and AOL); online ‘gossip supremo’, Mr Holy Moly; comedian, Adam Buxton; and Peter Bazalgette (My Video Rights).

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