Scottish Campaign Hoping to Triumph at Radio Awards Ceremony

The Scottish radio stations owned by Bauer Media are hoping to emerge victorious this evening at awards being handed out by the UK-wide Radio Academy.

The awards recognise the best promotions and marketing initiatives in UK radio.

And Bauer Media's Radio Clyde and Radio Forth – along with sister stations, Moray Firth Radio, Tay, West Sound and Radio Borders – are one of four nominees chasing the title of 'Best Local/Regional On-air Promotion'.

The promotion was for a campaign on behalf of the Scottish National Blood Transfusion Service.

The shortlist for this evening reads:

BEST LOCAL/REGIONAL ON-AIR PROMOTION

BBC Radio Wales – Rhod Gilbert Podcast

Kiss 100/Magic 105.4 – Royal Mail

Heart Bristol 96.3FM – Radio in Schools ‘The Weather Kid’

Forth 1/Clyde 1/MFR/Tay FM/Northsound 1/Radio Borders/West FM – SNBTS ‘New Donor Challenge’

BEST NATIONAL ON-AIR PROMOTION

BBC Radio 1, 2, 4, 5 Live & UK Commercial Radio – DAB

Absolute Radio – Benjamin Button

Real Radio North East/North West/Yorkshire – Real Radio Kids out for Summer with Change4Life

BBC Radio 1 – The Big Red Nose Climb

BEST ON-AIR SPONSORSHIP

Kiss 100/Heat Radio/Kerrang/Q Radio – Orange

Absolute Radio – Guitar Hero Sponsorship of One Last Dream

Red Dragon FM – Kam & Sally at Breakfast with Welsh Brew Tea

talkSPORT – The Damned United

BEST ON-AIR IMAGING

Real Radio Network – Real Radio Station Imaging

BBC Radio 1 – Station Sound BBC Radio 1

Absolute Radio – Absolute Radio

Oxfordshire's 106 JACKfm – 106 JACKfm's Station Imaging

BEST LOCAL OR REGIONAL MARKETING CAMPAIGN

Radio City 96.7 – Makes Your Day

Trent FM – Twiggy & Emma Launch

97.2 Beacon Radio – Bostin' Black Country Awards

BEST NATIONAL STATION OR NETWORK MARKETING CAMPAIGN

BBC Radio 2 – Terry Wogan ‘Wake up to Wogan’

BBC Radio 3 – ‘Purcell – Composer of the Year’

BEST USE OF ONLINE FOR MARKETING A STATION OR NETWORK

Absolute Radio – The Rock Off

Radio City 96.7 – Rossie Fights Back

Absolute Radio – The Absolute Radio iAmp

97.2 Beacon Radio – Bostin' Black Country Awards

BEST RADIO STATION EVENT

Key 103 – Key 103’s Down Your Street

Magic 105.4/Big City Network – WWF Earth Hour

97.2 Beacon Radio – Bostin' Black Country Awards

Real Radio 100 – 102 FM – Kids Out For Summer with Change4Life

BEST ‘STREET’ MARKETING CAMPAIGN

BBC 1Xtra – The Trevor Nelson Skank

Trent FM – Christmas Credit Crunch Parking

Heart 106 – Heart 106 @ Nottingham Riviera

BEST CROSS-MEDIA PROMOTION OR CAMPAIGN

BBC World Service – Save Our Sounds

Absolute Radio – 500 Days of Summer

Classic FM – Sky

Kiss 100/Heat Radio/Kerrang/Q Radio – Orange