Scottish campaign hoping to triumph at radio awards ceremony

THE Scottish radio stations owned by Bauer Media are hoping to emerge victorious this evening at awards being handed out by the UK-wide Radio Academy.

The awards recognise the best promotions and marketing initiatives in UK radio.

And Bauer Media’s Radio Clyde and Radio Forth – along with sister stations, Moray Firth Radio, Tay, West Sound and Radio Borders – are one of four nominees chasing the title of ‘Best local/regional on-air promotion’.

The promotion was for a campaign on behalf of the Scottish National Blood Transfusion Service.