OVER 150 taxi cabs in Edinburgh and Glasgow are to boast – from Monday – branding material for commercial radio station, Galaxy Scotland – which, until November, was known as Xfm Scotland and, before that, Beat 106.
The marketing initiative is Galaxy Scotland’s fourth since November, by its owners, Global Radio, the UK’s largest commercial radio group.
In addition to the cabs, there is to be advertising on STV – starting Saturday, for three weeks.
Says Global Radio: “The TV commercial, an innovative collage animation based around the 20-something’s lifestyle, reflects Galaxy’s core brand values and has been created by Atticus Finch with media bought and planned by PHD Rocket.”
Says the latest radio listenership figures – issued by RAJAR – some 209,000 people are tuning in to Galaxy Scotland each week, an increase of 14,000 over the last three months.
Says Global Radio’s director of broadcasting, Scot, Richard Park: “Following our strong RAJAR performance, we are absolutely delighted to further support Galaxy Scotland with another above-the-line campaign, endorsing Global Radio’s commitment to the success of Galaxy in Scotland, as we grow our listener base and deliver the nation’s number one radio brand for 20-somethings.”