Real Radio Scotland Unveils New Sponsor for Sport

The radio station, Real Radio Scotland, has got itself a new sponsor for its sports coverage.

Lomond Audi will, from Monday, be namechecked during the station's sports bulletins, which air six times a day. Real Radio Scotland broadcasts across Central Scotland.

In a statement issued by the sation, sponsorship and promotions manager, Stephanie Morley, is quoted as saying: “Real Radio are delighted to be working with The Lomond Audi Group, they are a great brand to have on board.

“The group’s strong connections with the world of sport provide a perfect fit for the sponsorship of Real Sport, which offers a great platform to raise awareness of the brand.”

Sarah Bell, marketing manager of Lomond Audi Group, is also quoted, as saying: “We have a real affinity with sport in Scotland through our various sponsorships in football, golf and rugby; therefore the partnership with Real Radio Sport is both a natural and an excellent fit for us.

“With Audi centres across Scotland’s central belt in Glasgow, Edinburgh, Stirling and Ayr, Real Radio is the perfect media partner for us and we look forward to working with them to further enhance the Lomond Audi Group’s profile.”

Previous sponsors of the station's sport have been Bellhaven Best and Guinness.