Scots shortbread brand to sponsor STV broadcasts of Loose Women

BROADCASTS in the STV geography of the ITV lunchtime chat show, Loose Women, are to be sponsored from tomorrow by well-known Scots shortbread brand, Paterson’s.

The sponsorship begins tomorrow.

In a media release, Allan Miller, sales and marketing director of Paterson Arran Ltd, is quoted, as saying: “This is the first time that we’ve explored a TV sponsorship package and we couldn’t have found a better partner – it’s perfect for our brand.”

Pic: Graeme Hunter.