BROADCASTS in the STV geography of the ITV lunchtime chat show, Loose Women, are to be sponsored from tomorrow by well-known Scots shortbread brand, Paterson’s.
The sponsorship begins tomorrow.
In a media release, Allan Miller, sales and marketing director of Paterson Arran Ltd, is quoted, as saying: “This is the first time that we’ve explored a TV sponsorship package and we couldn’t have found a better partner – it’s perfect for our brand.”
Pic: Graeme Hunter.
