My Media: Joanne Lynn, director, Lux Events

JOANNE Lynn is director of Lux Events, which describes itself as ‘a creative and forward-thinking events agency’, based in Edinburgh.

What are your media habits?

The first thing I’ll do in the morning is check Facebook, Twitter and then the BBC News app. In that order. Almost always. I catch the local news on the radio on the car journey to work.

TV-wise, I just love the BBC and ITV for their big dramas.

When I am watching TV, I’m always on Twitter too. It’s an addiction.

Any particularly favourite journalists, and why?

Charlie Brooker – engaging, always too ‘close to the bone’ and very, very witty.

To what extent has the media become an increasing or decreasing part of your professional life?

Definitely increasing. As an events agency, we need to be at the cutting edge of the latest trends and new technologies within the industry. Event magazine is a great vehicle for helping us do this, along with online publications and e-newsletters from EventScotland, VisitScotland Business Tourism Unit, Event Industry News and Event Manager Blog.

We’re also the events partner for the Marketing Society in Scotland and we receive Marketing magazine and Market Leader to help us with event ideas, latest trends and who’s who in the marketing world.

To what extent is New Media (websites, social networking, etc) part of your media world?

At Lux, we have a variety of social media platforms: Twitter, Facebook, Pinterest and LinkedIn. It’s sounds exhausting to keep updated but tint keeps all our activity in one place. All our platforms are integrated in some way so we don’t spend our entire day updating statuses or sending tweets.

It’s important to us to have an online presence – highlighting who we are, what we do, how we do it, and why people should choose us. It definitely helps networking and we hope it will bring business our way in the future.

As event organisers, we are on Google probably a 100 times a day! It’s a life saver.

Personally, I feel like I live online – both personally and professionally. But I enjoy it and it’s a really great tool for accessing information and reading interesting topics you may have not found through the traditional media platforms.

If you were an editor (newspaper, television, etc. state which) for a day, what would you do?

If I was an editor of a newspaper, I would only include ‘happy’ content – no bad news, no political agendas and no celebrity drivel – and just see what mood it puts people in.