In My Opinion: Craig McGill: The loves and loathes of journalists (speaker event tonight in Glasgow)

FOR an industry based around communications, there’s often been misunderstandings between journalists and PRs with one of the common questions being, “What do journalists actually want?”

Well, one PR has actually tried to go and find out by asking journalists across Europe what they actually want, how they work and what does it take in 2013 for you to not only take calls from PR and SEO people but also use the content they provide.

Andy Barr, of 10 Yetis PR, will be sharing his thoughts in Glasgow this evening, on The Loves and Loathes of Journalists. But he had a couple of nuggets to share beforehand:

  • Americans have least to do but moan the most;
  • Journalists still trust Wikipedia; and
  • Regionals are a great place to hone your evil PR versus SEO tactics.

While journalists have been asked in the past about what they want, Barr – who was praised in the past for his analysis of what made the Gangnam Style song go viral (see below), said: “Technology and people are changing so quickly in the industry that it’s a question that should be asked frequently.

“Also, with more and more companies adopting content as a key part of their digital strategy, it’s important to highlight what is relevant.

“It’s also important to ask journalists across the globe because we work ever-increasingly in a global environment trying to place stories or content and what works in one country may not work in another. Not all journalists are the same.”

To register for Barr’s event click here.

How Did Gangnam Style Go Viral? The Viral Marketing Playbook from Andy Yeti-Barr
Craig McGill has written for – or been a member of staff at – TIME Magazine, The Guardian, Daily Mirror, The Scotsman, Evening Times, The Press and Journal, The Sun and Evening Times. Author of four non-fiction books and lecturer in ‘cross-platform journalism’ at Edinburgh Napier University, McGill is currently the digital strategist (Scotland, Ireland and Northern Ireland) for Weber Shandwick. You can get him via Twitter @craigmcgill