DURING the three months, July-September, some 90 per cent of the UK adult (aged 15 and above) population tuned into radio each week – according to figures released by the radio listening body, RAJAR.
That’s 47.7 million adults, approximately one million adults more than during the same three months last year.
And, adds RAJAR, the average listener tuned in for some 21.5 hours every week.
Other findings include:
* Listening to radio via a digital platform in terms of weekly reach (listening to a radio station for at least five minutes during an average week) has increased by 13 per cent, year-on-year, with 27 million adults now tuning in to radio via a digitally-enabled receiver – such DAB, DTV or online – each week. It was 23.9 million adults during Q3 2012;
* Digital listening hours for Q3 2013 increased 14 per cent, from 320 million hours in Q3 2012 to 366 million hours;
* DAB radio is still the most popular device when it comes to listening digitally, accounting for 65 per cent of all digital hours (23 per cent of total hours). Listening via DTV (digital television) represents 14 per cent (five per cent of total hours) and listening online 16 per cent (six per cent of total hours) of all digital listening hours;
* DAB hours are 236 million (209 million in Q3, 2012 – up 13 per cent); DTV hours are 53 million (49 million in Q3, 2012 – up seven per cent); and online hours are 59 million (43 million in Q3, 2012 – up 37 per cent); and
* 24 per cent of adults aged 15+ claimed to have listened to the radio via a mobile phone, up 38 per cent year-on-year.
Source: RAJAR, October 24 2013.