Your Noon Briefing: Scottish Broadcasting Service, Cello share price, Scottish Widows advertising campaign, etc

ONLY 25 per cent of respondents in a poll of 1,500 people are reportedly in favour of plans to turn BBC Scotland into a Scottish Broadcasting Service, should Scotland become an independent nation.

Writes Magnus Gardham in The Herald today, of the survey into people’s views on the upcoming referendum on Scottish independence, in September: “Only a quarter of those questioned favoured the SNP’s hopes of an SBS and the BBC working in tandem, though Yes supporters were considerably more likely to want a new state broadcaster than No voters.”

Plans to create a Scottish Broadcasting Service go back at least two years, when First Minister, Alex Salmond, addressed delegates at the Edinburgh International Television Festival.

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MARKETING group, Cello, owner of the Leith advertising agency, has reportedly seen its share price surge following predictions that its annual results will come in ahead of City expectations.

Says The Scotsman today: “Shares in Cello, which bought Edinburgh-based Newhaven Communications in June, jumped 8.5p, or 10.8 per cent, to 87.5p.”

Full-year results are due in March.

Meanwhile, The Scotsman also reports today that newspapers and magazines retailer, WH Smith, has “shrugged off a tenth successive year of falling Christmas sales, as it highlighted a ‘good profit performance’ ­driven by a continued squeeze on costs.”

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GUIDELINES to help in the design of so-called ‘interactive advertising’ campaigns (which engage the consumer in more of a two-way conversation, rather than one-way) have been launched.

Says a media release announcing the Interactive Framework for Producing Interactive Projects in Advertising – produced by the Institute of Practitioners in Advertising and also the Advertising Producers Association – “[The framework] takes individuals through the entire process of producing interactive work from the initial brief to maintenance of the finished project. It is the result of 18 months’ work by a team of digital specialists drawn from both agencies and production companies.”

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GLENMORANGIE whisky is understood to be launching a global marketing campaign decided by the public.

Reports The Drum media and marketing magazine: “Glenmorangie, the a whisky distillery, is readying a global marketing campaign that will be part-created by the public for its Taghta brand, a name decided on last year by single malt fans.

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SEE today’s daily feature, Media Movers, featuring: David Leask, Gareth Rose, Mark McSherry, Donna White, John Macinnes and Iain Scollay.

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PENSIONS company, Scottish Widows, is to see a return of its ‘famous icon’ to TV screens.

After six years away, an advertising campaign on behalf of the company is to feature a woman, wearing a black, hooded gown.

Says a media release: “As part of the brand refresh unveiling a fresh and modern look, Scottish Widows will introduce a new Widow to feature in the advertising campaign launching [on the third of next month].

“Amber Martinez will be the fourth model in the brand’s history, following predecessors Deborah Moore, Amanda Lamb and Hayley Hunt, who have brought the iconic symbol to life over 27 years.”

Pic: Adrian Brooks/Imagewise.

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THE Scottish creator of Sherlock, Steven Moffat, has reportedly “criticised TV executives for broadcasting shows in some countries months after they have aired in other nations”.

Says The Herald: “Moffat spoke out after US TV bosses disappointed Downton Abbey fans by announcing that the period drama will continue to be broadcast there months after it is aired in the UK.”

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ACCESSING Brian Morton’s interview with the new Bishop of Dunkeld – in the international Catholic news weekly, The Tablet – is for subscribers only.

So, thanks to Bill Heaney, for his article here, highlighting, in particular, remarks about the media made by Right Rev Stephen Robson.

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