The Media in Figures: RAJARs, Scots radio listening figures

BBC Radio Scotland has seen its latest listening figures fall by over seven per cent on the corresponding period 12 months previously.

Says the radio listening auditing body, RAJAR, the station’s ‘reach’ between the first three months of last year and the same period this year was down 7.5 per cent, from an average 998,000 listeners to 923,000.

‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.

The reach figures in full are as follows, for Q1 2013-Q1 2014 (in brackets Q4 2012-Q4 2013)

BBC Scotland down 7.5 per cent (down 12.7 per cent)

Radio Borders up 21.3 per cent (up 5.9 per cent )

Capital Scotland up 12.7 per cent (up 17.9 per cent)

Central FM down 12.5 per cent (down 18.3 per cent)

Clyde 1 down 6.3 per cent (down 7.1 per cent)

Clyde 2 down 15.8 per cent (down 27.9 per cent)

Forth 2 down 4.2 per cent (down 5.1 per cent)

Forth One down 3.4 per cent (down 7.5 per cent)

Kingdom FM down 25.3 per cent (down 29.9 per cent)

Moray Firth Radio down 1.8 per cent (up 7.4 per cent)

Northsound 1 down 8.5 per cent (down 0.7 per cent)

Northsound 2 down 42.4 per cent (down 27.3 per cent)

Original 106 up 24.5 per cent (up 57.1 per cent)

Real Radio Scotland (now Heart Scotland) up 5.7 per cent (up 3.7 per cent)

96.3 Real XS Glasgow (now XFM Scotland) up 19 per cent (no change)

Smooth Radio Glasgow down 2.2 per cent (down 0.4 per cent)

Tay AM up 9.3 per cent (up 12.3 per cent)

Tay FM up 7.2 per cent (up 17.7 per cent)

West Sound down 1.7 per cent (down 0.6 per cent)

Source: RAJAR, May 15 2014.