ADVERTISING spend in the UK is forecast to increase six per cent this year, rising to 6.7 per cent next year, according to figures released jointly by the Advertising Association and advertising analysts/consultants, Warc.
Says Warc, here: “Strong performances from TV and radio, as well as an improving economic landscape, underpinned adspend growth in the first quarter and AA/Warc expects both sectors to record even better results in the second quarter as they benefit from the FIFA World Cup.
“Spot TV ad revenue increased six per cent in the first quarter to £1.1 billion and is expected to grow to 10.5 per cent in Q2 – on the back of budgets brought forward for the tournament – before slowing in the third quarter. AA/Warc forecasts a year-on-year increase of 6.5 per cent in 2014.
“Radio also posted a positive start to the year, rising by 5.7 per cent in Q1 compared with the same period a year ago.
“Growth in radio adspend is expected to accelerate to 7.6 per cent in Q2 before slowing for the rest of the year while an increase of 4.4 per cent is forecast for 2014, the sector’s best performance since 2003.”
But the website, InPublishing, notes (here) that the figures don’t look so bright for newspapers or magazines.
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THE deadline for entries to a new awards competition celebrating the best of online radio is looming.
The 29th of this month is the cut-off point for entries to the worldwide competition.
Says RadioToday.co.uk (here): “Mixcloud and the International Radio Festival have launched the first annual Mixcloud and IRF Online Radio Awards.”
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BEGINS The Herald (here): “New figures show the number of offences involving the social networking sites has soared in recent years.
“Last year, Police Scotland compiled 2,710 crime reports that mentioned Facebook or Twitter.”
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SCOTS radio executive, Richard Park, and several members of staff at Bauer Media Scotland, feature in a photo album from an awards ceremony held last week.
Radio Clyde picked up the News Coverage of the Year prize at the Arqiva Commercial Radio Awards (as reported here on allmediascotland) and photographs from the evening have been posted on a Facebook page, here.
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