The Media in Figures: Radio listening figures, Scots stations

BBC Radio Scotland has seen its latest listening figures increase by just under one per cent on the corresponding period 12 months previously.

Says the radio listening auditing body, RAJAR, the station’s ‘reach’ between the second quarter (April-June) of last year and the same period this year was up 0.7 per cent, from an average 948,000 listeners to 955,000.

‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.

The reach figures in full are as follows, for Q2 2013-Q2 2014 (in brackets Q1 2013-Q1 2014)

BBC Scotland up 0.7 per cent (down 7.5 per cent)

Radio Borders up 15.7 per cent (up 21.3 per cent )

Capital Scotland no change (up 12.7 per cent)

Central FM down 12.7 per cent (down 12.5 per cent)

Clyde 1 down 8.7 per cent (down 6.3 per cent)

Clyde 2 down 19.6 per cent (down 15.8 per cent)

Forth 2 down 5.6 per cent (down 4.2 per cent)

Forth One up 0.3 per cent (down 3.4 per cent)

Kingdom FM down 8.6 per cent (down 25.3 per cent)

Moray Firth Radio up 8.1 per cent (down 1.8 per cent)

Northsound 1 up 1.5 per cent (down 8.5 per cent)

Northsound 2 down 41.7 per cent (down 42.4 per cent)

Original 106 up 50.9 per cent (up 24.5 per cent)

Real Radio Scotland (now Heart Scotland) down 13.7 per cent (up 5.7 per cent)

96.3 Real XS Glasgow (now XFM Scotland) down 8.9 per cent (up 19 per cent)

Smooth Radio Glasgow up six per cent (down 2.2 per cent)

Tay AM up 7.9 per cent (up 9.3 per cent)

Tay FM up 15.5 per cent (up 7.2 per cent)

West Sound down 1.7 per cent (down 1.7 per cent)

Source: RAJAR, July 31 2014.