THE latest quarterly radio listening figures – published by RAJAR last week – found, among other results, the following:
* On average, 90 per cent of the population tuned into radio each week;
* On average, a listener tunes into 21. hours of radio per week;
* Share of all radio listening to any digital platform is 36.8 per cent;
* 26 million adults have access to a DAB receiver – up seven per cent, year-on-year;
* Listening online reaches 63 million hours per week – up two per cent, year-on-year; and
* 22 per cent of adults listen to radio via their mobile phone or tablet – up 22 per cent, quarter-on-quarter.
In more detail:
* Some 48.1 million adults or 90 per cent of the adult (15+) UK population tuned in to their selected radio stations in the second quarter of this year. This is down by approximately 270,000 adults on the same quarter of the previous year (Q2, 2013). The total number of hours listened to radio is 1.03 billion;
* Digital listening hours for Q2 2014 has remained unchanged from the corresponding period the year before, 378 million hours in Q2 2013;
* DAB radio is still the most popular device when it comes to listening to digital radio, accounting for 65 per cent of all digital hours. Listening via DTV (digital television) represents 13 per cent and listening online 17 per cent of all digital listening hours;
* DAB hours are 247 million from 246 million in Q2 2013 – up one per cent;
* Online hours are 63 million from 62 million in Q2 2013 – up two per cent;
* DTV hours are 50 million from 55 million in Q2 2013 – down ten per cent; and
* The share of all radio listening via a digital platform now stands at 36.8 per cent, the same as the corresponding period last year (c.f 36.8 per cent Q2, 2013). The share of listening to DAB has increased by one per cent, year-on-year, to 24.1 per cent of all listening (23.9 per cent in Q2 2013).
* The share of all listening via DTV has decreased from 5.3 per cent in Q2, 2013 to 4.8 per cent this quarter. Online share of all radio listening has increased steadily to 6.2 per cent, up from six per cent in Q2, 2013 and 4.6 per cent in the same period in 2012;
* Access to a DAB receiver is up seven year cent, year-on-year and currently 48.5 per cent of the population, or 26 million adults (aged 15+), claim to live in a household with access to a DAB set (c.f. 24.3 million adults in Q2, 2013); and
* 22 per cent of adults 15+ claim to listen to the radio via a mobile phone or tablet. Mobile phone and tablet listening has more than doubled from the corresponding period from the year before but this is due to tablet listening now being including in this figure (up 51 per cent, year-on-year and up 22 per cent, quarter-on-quarter).
Source: RAJAR, July 31 2014.