The Media in Figures: Radio listening figures, Scotland

BBC Radio Scotland has seen its latest listening figures fall by two per cent on the corresponding period 12 months previously.

Says the radio listening auditing body, RAJAR, the station’s ‘reach’ between the third quarter (July-September) of last year and the same period this year fell from an average 888,000 listeners to 870,000.

‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.

The reach figures in full are as follows, for Q3 2013-Q3 2014 (in brackets Q2 2013-Q2 2014)

BBC Scotland down two per cent (up 0.7 per cent)

Radio Borders up 5.6 per cent (up 15.7 per cent )

Capital Scotland down 9.7 per cent (no change)

Central FM down 19.6 per cent (down 12.7 per cent)

Clyde 1 down 13.3 per cent (down 8.7 per cent)

Clyde 2 down 37 per cent (down 19.6 per cent)

Forth 2 down 35.4 per cent (down 5.6 per cent)

Forth One down five per cent (up 0.3 per cent)

Kingdom FM down 15.9 per cent (down 8.6 per cent)

Moray Firth Radio up 10.2 per cent (up 8.1 per cent)

Northsound 1 down 6.4 per cent (up 1.5 per cent)

Northsound 2 down 17 per cent (down 41.7 per cent)

Original 106 up 35 per cent (up 50.9 per cent)

Heart Scotland (formerly Real Radio Scotland) down 16.2 per cent (down 13.7 per cent)

XFM Scotland (formerly 96.3 Real XS Glasgow) down 31.6 per cent (down 8.9 per cent)

Smooth Radio Glasgow up 36.9 per cent (up six per cent)

Tay AM up 1.3 per cent (up 7.9 per cent)

Tay FM up 1.3 per cent (up 15.5 per cent)

West Sound up 4.7 per cent (down 1.7 per cent)

Please note, the recently-launched Eklipse Sports Radio reports on a yearly, not quarterly basis, so is still a few months’ off from reporting its first year figures.

Source: RAJAR, October 23 2014.