Your Noon Briefing: Sports marketing, food and drink website, etc

THE secrets of sports marketing? A series of articles – commissioned by allmediascotland and sponsored by the QTS Group – have been published today, with the hope of inspiring new best practice among sports clubs and organisations.

Authors drawn from across the UK, plus one from the USA, have contributed towards the body of work, seeking to help sports bodies achieve higher attendances at their events.

View the collection here.

And further contributions are being invited, for possible inclusion, by emailing here.

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A RECENTLY-launched website, from The Scotsman newspaper, is said to have attracted over 70,000 unique users within its first four weeks in operation.

Sats a spokesperson, aims to “showcase the best in Scottish food and drink as well as highlighting work done by the country’s producers”.

The spokesperson adds: “The site includes a wealth of recipes and restaurant reviews as well as guides and advice articles that have been widely shared on social media.

“It also has an extensive drinks section focusing on whisky, Scottish gin and craft beers.

This month has also saw the site host two live whisky tastings, featuring Glasgow distiller, Auchentoshan, and independent bottler, Lady of the Glen.

“The site attracted over 90,000 page impressions of our most popular article, ‘5 Edinburgh eateries you’ll remember’, viewed 18,000 times.”

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THE first-ever crowdfunding project launched by the Scottish Documentary Institute is almost half-way towards reaching its target £50,000.

Says the SDI of the planned feature-length documentary, Nae Pasaran: “The film tells the tale of three factory workers from Scotland who defied [Chile’s former leader] Pinochet. The story is courageous and will be playfully told using animation, archive and live action to bring an inspiring moment in history to life.”

Read more, here.

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A CAMPAIGN to encourage teenage girls “to value all different kinds of friendship, both online and offline” has been launched by the magazine, Shout.

The move – being launched in the magazine’s current edition, out today – follows a similar initiative last year.

Says a spokesperson for publishers, Dundee-based DC Thomson: “After the huge success of last year’s award-winning Project Smile, Shout is back with another exciting summer campaign, this time focusing on the importance of friendship, fun and positivity – #likelovelaugh.”

The magazine is aimed at girls aged 11-15.

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SEEN anything you think readers of should be made aware of? Then just send the weblink to here and we’ll do the rest. All suggestions gratefully received. We’re back at noon tomorrow.