Apr 20, 2024
The allmediascotland.com Academy: Anna Steven: Media office telephone numbers and helplines
October 7, 2015
IF you are operating a large media office, it’s likely you already have a single telephone…
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The allmediascotland Academy: Miles Duncan: Working out in the ‘LinkedIn gym’September 30, 2015
LINKEDIN can be likened to a gym… you don’t have to work out on all of...
The allmediascotland Academy: Mike Wilson: Why so desperate for a name check?September 24, 2015
IT is a point made elsewhere in this body of work, the allmediascotland.com Academy. But...
The allmediascotland Academy: Mike Wilson: Regular story generationSeptember 23, 2015
SO, you are sitting there, wondering how to generate a bit of publicity for your...
The allmediascotland Academy: Andrew McFarlan: Give a direct answerSeptember 1, 2015
YOU may be familiar with Jeremy Paxman’s 1997 interview of Michael Howard. Howard, then the Home...
The allmediascotland Academy: Miles Duncan: LinkedIn manager managementAugust 15, 2015
‘THE devil is in the detail’, insists the old maxim, and, on LinkedIn, it is...
The allmediascotland Academy: Mike Wilson: The art of the teaseJuly 31, 2015
IT is often deployed by newspaper journalists, much less so by the authors of media...
The allmediascotland Academy: Andrew McFarlan: How to keep your media interview 100 per cent positiveJuly 16, 2015
OKAY. Don’t think of a bright pink elephant. You shouldn’t be thinking about a bright pink elephant....
The allmediascotland Academy: Miles Duncan: LinkedIn training – people buy into peopleJune 26, 2015
IT is natural human behaviour to look for shortcuts to success. What’s the secret to...
The allmediascotland Academy: Andrew McFarlan: Stay committedJune 26, 2015
THERE’S a peculiar phenomenon that creeps into our speech in the UK, that you’ll rarely find...
The allmediascotland Academy: Mike Wilson: Let your target audience dictate your opening gambitJune 16, 2015
IF it is fans of French cinema that you most want to be reading your...
The allmediascotland Academy: David Sawyer: Give it away, for freeJune 9, 2015
I WAS chatting to my good friend, Scott Guthrie, the other day. Me in Glasgow, him in...
The allmediascotland Academy: Mike Wilson: Making the most of press conferencesJune 7, 2015
IF, for whatever reason, you have to deal with the media, en masse, in the...
The allmediascotland Academy: Andrew McFarlan: Remember, it’s your interviewJune 6, 2015
EVER felt an interview with a journalist didn’t quite go to plan or as well as...
The allmediascotland Academy: Miles Duncan: Using LinkedIn to improve your face-to-face networkingJune 6, 2015
BUSINESS professionals who master LinkedIn can significantly increase the success of their face-to-face networking efforts....
The allmediascotland Academy: Mike Wilson: On and off-the-recordJune 5, 2015
NO-one relatively new to the ‘media game’ would expect any dealings with a journalist to...
The allmediascotland Academy: Andy Green: What’s your ‘brand story’ narrative – and who is pulling your strings?May 26, 2015
HAVE you checked your script lately? The script of the story you are telling the...
The allmediascotland Academy: David Rattray: Getting found on page one of GoogleMay 26, 2015
INSTANT high Google rankings might be among the many offerings provided by allmediascotland.com, but to...
The allmediascotland Academy: Andy Green: Why you need to master your ‘brand storytelling’May 22, 2015
ARE you telling a bland story – or a brand story? Here – and exclusively...
The allmediascotland Academy: Mike Wilson: First, ask the ‘impact’ questionMay 22, 2015
AS the late, great journalist, George Hume, was sometimes fond of saying, we are all...
