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Media and Crisis Management

20/02/2008 - 31/12/2008

Courses

Media Mentor offers highly effective introductory, intermediate, advanced and refresher training courses that will prepare The Department of Education delegates for the media maze.

Television:

Our television training offers the challenges of television news but in a safe and confidential environment. Learn the do’s and don’t of television, the rules of body language, dress code and facial expressions. Practice different types of interview: friendly, confrontational, 1-1, group, filmed, live, studio, exterior and down-the-line.

Radio:

Media Mentor’s radio training offers an insight into the different types of radio interview: recorded, live, 1-1, debate, phone-in, local and national. We’ll show you how to stay calm when facing awkward question and how to get your key messages across in a subtle, yet effective manner.

Print:

Learn how newspaper newsrooms are structured, and how they operate. Get to know the different types of journalist – their agendas and priorities. Media Mentor will show you how to establish, and maintain, control during interviews so that there are no surprises when you open the newspaper the next day.

Crisis Management

Learn how to handle aggressive questioning by journalists, and to emerge with credit after a challenging situation.

Participants will gain an insight into how to handle the media onslaught – and will practice, in complete confidentiality, the techniques which effectively defuse probing questions.

Why media training?

Media training is no longer a luxury. It is increasingly sought after by organisations wishing to fully harness the power of the media in order to improve their reputation and raise awareness of important policies and issues.

Media training will help you to:

• Establish strong key messages that accurately portray your aims

• Take control of your media image

• Promote good news and delicately handle the bad

• Prepare you to perform confidently and calmly in the face of probing, persistent and critical questioning by journalists on radio, television

• Get inside the mind of a journalist and discover exactly what they want from you during interviews.

Contact: Sabina Kadic
Phone: 0141 889 68 68
Email: sabina@axismediagroup.co.uk