SPIKE hears the Scottish edition of the Daily Star Sunday enjoyed a 30 per cent increase in sales at the weekend, compared to the previous weekend, following a price cut of 25p.
The cut – from 75p to 50p and exclusive to the Scottish edition – took sales up to around the 40,000 mark.
What’s more, the sales increase was against a fairly flat weekend, sales-wise, for all newspapers, given that it was a Glasgow holiday.
