THE average sales gap between the two best-selling Scottish daily newspapers has widened substantially, after a month ago closing to its narrowest in two years.
Say the November ABCs, the gap – as measured by Average Net Circulation – between the Scottish Sun and its nearest rival, the Daily Record, has leapt to 31,839. In October, it was 23,909; in September, it was 29,697; and in August, 28,126.
In November, the Scottish Sun’s average daily sale was 372,926 compared to the Record’s 341,087.
Meanwhile, the average for the country’s biggest-selling newspaper, the Sunday Mail, was 424,408. It was 425,033 in October, 428,513 in September, and 437,650 in August.
Average Net Circulation figures include free give-aways.
The other figures, at a glance, are:
Scottish News of the World 277,212 (compared to 271,484 for October), Sunday Post 259,863 (compared to 254,027), Scottish Daily Mail 117,988 (116,532), Scottish Mail on Sunday 107,740 (109,970), Scottish Daily Star 85,557 (83,359), Scottish Daily Express 74,842 (73,722), Sunday Times Scotland 71,748 (72,020), The Herald 62,343 (61,524), Scotland on Sunday 59,231 (62,258), The Scotsman 49,076 (48,673), Scottish Sunday Express 43,363 (43,307), Sunday Herald 43,226 (43,095), Scottish Daily Mirror 29,674 (29,610), The Times 28,707 (28,746), Scottish Daily Star – Sunday 28,413 (29,049), Scottish Sunday Mirror 26,502 (26,587), The Daily Telegraph 23,006 (24,258), The Observer 22,681 (23,471), Sunday Telegraph 20,167 (20,870), The People 18,524 (18,898), The Guardian 16,788 (16,394 ), Independent 8,521 (8,305), Independent on Sunday 7,525 (9,480), and Financial Times 5,431 (5,726).
