Writing for the Web

Writing for the web is different from writing for print. For a start the web is interactive and constantly changing. Readers’ attention spans are notoriously short and even the best-designed website quickly loses impact if its content is not compelling or cannot be found.

Publishing Scotland's training in web copywriting will help you to improve style, consistency and effectiveness across your website. This workshop is a comprehensive introduction to writing and editing for the web with plenty of examples and opportunities for you to practise and improve your technique. Learn to write effective copy, with headlines that demand attention and summaries that draw your readers into the site. Discover the techniques that work for search engines and approaches that engage your audience.

Book online: www.scottishbooks.org
Date and time: Thursday 11th September 2008, 9.30am to 5pm
Fee: £225 + VAT (£195 + VAT for Publishing Scotland members)
Scottish Book Centre, 137 Dundee Street, Edinburgh EH11 1BG

Venue: Scottish Book Centre
Contact: Joan Lyle
Phone: 0131 228 6866
Fax: 0131 228 3220
Email: enquiries@publishingscotland.org