Friday noticeboard: Dog Digital, 1576

ONE of the country’s leading digital communications companies has bolstered its team, to work on the new online presence of TV station, stv.

Glasgow-based Dog Digital has appointed Kevin McCloskey, as senior account manager, to, says his new employers, “manage the delivery of the ongoing strategic digital marketing plan for new online channel,”.

He joins from equator, a Glasgow-based online marketing agency, where he was an account manager working for clients including, De Vere, easymobile and Scottish Southern Energy.

Adds a company statement: “Kevin will be responsible for rolling out all aspects of stv’s new e-commerce strategy, via mobile phones and other platforms to promote various sections of the site to desired target audiences.”

His appointment coincides with it helping to launch yet another website for a client, this time for Glasgow Housing Association Management, the factoring arm of the GHA.

The company, set up three years ago, is responsible for the general management and administration of 26,000 ex-council properties which are now owner occupied across Glasgow.

Dog Digital has been working with GHA for the last two years, completing a number of online development projects.

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MEANWHILE, a 50 per cent increase in the consumption of fish among primary school-aged children – as part of a campaign to encourage children to eat more oil-rich fish – has netted an Edinburgh-based communications agency an award from the trade magazine, Fishing News.

At the magazine’s annual awards, 1576 – along with its client, Seafish – won the Best Fish Promotion of the Year prize.

Says Gary Smith, managing director at 1576: “This award is wonderful to win but our real reward has been seeing young children reject the macaroni cheese and chips to choose mackerel fishcakes and other healthier options.

“We also received a major boost when Seafish received the funding to extend this activity across primary schools in England and it’s terrific be involved in an initiative that is making a genuine contribution to healthy eating amongst the nation’s young children.”

Adds Karen Galloway, marketing manager at Seafish: “Many observers thought we were trying to achieve the impossible, but we’ve shown what can be achieved with inspired thinking and an innovative communication strategy.

“Our activity has not just inspired youngsters to sample seafish; we have successfully changed eating preferences and the consumption of seafish remains higher than before the campaign started. The fact we have received funding to extend the work across England is testament to our success and winning this award rounds off the year perfectly.”

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THE ‘Friday noticeboard’ is aimed squarely at the Scotland’s PR and marketing communities, who have news snippets to share, including details of commissions won and people on the move, which might make for useful conversation starters in the pub later on.

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