Content Head Spells Out Gaelic TV Programming Challenge

Finding niche and distinctive programmes are among the top priorities for the head of content at a soon-to-launch new digital TV station, dedicated to the Gaelic language.

While Alan Esslemont is excited that Gaelic language programmes will be on air during peak viewing times, he recognises the station will be up against some big budget rivals.

In an interview given to the newsletter of one of the partners in the proposed station – which is due to launch later this year – he tells the Gaelic Media Service: “For the first time in a long while, we’ll be able to put Gaelic programmes in prime