Rennie reported to have social media in his sights

THE new editor-in-chief of the Daily Record group of newspapers is reported to have identified social media as ‘the elephants/T-Rexes in the room’ as defining elements to the way business is done in the future.

Allan Rennie was last week named editor-in-chief of a newsly-created company, Media Scotland, bringing together newspaper publisher, Trinity Mirror’s Scottish operation, including its near 20 local newspapers north of the border.

He is quoted yesterday by Colin Donald, business editor of the Sunday Herald, as saying:¬†“We really need businesses of scale to survive and prosper. It’s not just about competing against traditional media, it’s about competing against the elephants in the room – rather, the T-Rexes in the room – like Google and Facebook.”

“The media landscape is going to change dramatically, people are going to progress to IP and local TV. We feel that we have a really strong base in some fantastic brands and some great journalism, and we want to extend them into other media.”

He is expected to be speaking to the new company’s local newspaper staff this week.