On Relaunching the Caledonian Mercury

Donations to the recently-relaunched news and comments website, Caledonian Mercury, have eclipsed revenue achieved from any advertiser and has the additional benefit of reforging the relationship between readers and the site – says one of its founding directors.

Writing in allmediascotland.com, Caley Merc's Stewart Kirkpatrick also reveals how its regular journalists now own equity in the company.

Read more, here.