First-ever app for The Scottish Farmer, latest app from the Sunday Herald

THE weekly farming newspaper, The Scottish Farmer, has launched its first-ever app.

The 120 year-old title is offering the app for free for an initial seven days.

Thereafter it will cost: seven days £1.99, theree months £17.49, six months £29.99 and 12 months £49.99.

In a media release issued by the paper’s publishers, the Herald & Times Group, publisher, Darren Bruce, is quoted, as saying: “2013 not only sees the celebration of our 120th anniversary but equally celebrates our developing digital strategy to deliver The Scottish Farmer for today’s multimedia audience, in particular busy farmers who need access to livestock news, prices and show reports on the go, 24/7.

“Following the success of our award-winning website in 2012, we have been working hard to increase content and coverage for improved reader value and equally have been focussing on technical innovations to super serve our readers who, in today’s world, consume content from a variety of platforms.”

And editor, Alasdair Fletcher, is also quoted, as saying: “The reason The Scottish Farmer is in such a strong position after 120 years is that we strive to be at the forefront of innovation, whether in print or in the digital marketplace, coupled with old-fashioned values like value for money and attention to detail. Initiatives like this, which enhance readership experience, are a must in today’s tough marketplace and will, hopefully, stand The Scottish Farmer in good stead for the next 120 years.”

Meanwhile, the Sunday Herald – also published by the Herald & Times Group – has launched issue two of its lifestyle app, Sunday Herald Life.