THE media planning and buying agency, Carat Scotland, has secured a £1.5 million contract from the fashion retailer, M&Co, the announcement of which has been reported by The Drum media and marketing magazine, here.
Says the announcement: “Carat Scotland has been briefed with shaping an insight strategy and media buying plan designed to help the family-owned fashion chain boost footfall in its 260 stores and attract customers to its award-winning online shopping destination.”
* * *
AND begins The Drum: “[Travel agents] Thomson has renewed its weather sponsorship of STV for two years following a successful 12 months for the partnership.”
Read more, here.
* * *
WHAT might the ‘media landscape’ look like next year?
The website, MediaTel, has gathered an impressive selection of media company senior managers to gaze into the future… Here.
* * *
DOING the rounds on the internet: Scots, journalist, Quentin Sommerville (formerly of the Sunday Herald) filing a report for the BBC four years ago, but corpsing…
Maybe because he is standing next to a burning pile of drugs.
Check it out, here (Huffington Post), here (Daily Record) and here (The Guardian).
Or here…
* * *
AND check out the latest Made Here feature on allmediascotland.com, about the making of a three-part documentary being broadcast on BBC ALBA across three consecutive evenings next week – here.
Made Here is mainly about the making of TV and radio programmes, including who was involved and what kit was used.
A rich archive of Made Here features can be found here.
* * *
THIS is the final Your Noon Briefing for a few days, as allmediascotland.com takes a break over the Festive Period.
We wish all our customers and regular readers a very Merry Christmas and a prosperous New Year.
And if you want to make a New Year’s resolution, that you might have a good chance of keeping, feel free to email allmediascotland here throughout 2015 with links to any media-related stories you feel should be shared with readers.
Thanks.
