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Media Directory Entry: PHPR Ltd
PHPR is an Edinburgh PR agency run by Penny Haywood Calder that specialises in getting B2B* businesses noticed in the media and online to drive new business enquiries and opportunities.
Penny is supported by hand-picked associates and personally leads clients’ campaigns. We absolutely guarantee no delegation to junior staff.
PHPR’s local, national and international PR packages have raised business profiles and helped UK companies grow throughout three recessions.
PHPR‘s online PR services combine online press releases, SEO, copy-writing, social media and content marketing to boost performance in organic search results, driving web traffic and generating new business enquiries. Four clients have been bought by household names after PHPR raised their profile internationally.
The PR agency is responsible for dramatically effective launches, including one that added a key CCTV statistic to a hot news topic on the back of scores of national (UK and Scottish) media coverage. Another media campaign shifted several £millions of investment products. Online, PHPR has generated rapid progress in search engine results for several IT and environmental companies.
PHPR has operated an environmental policy since 1986 and is accredited with ‘two ticks’ by the Green Business Network. The agency has been recognised for ‘exceptional environmental performance’ by VIBES, (Scotland’s top environmental awards for business.
Current client work includes PR for the UK’s fastest-growing electronics recycling company – also on the Sunday Times Fast Track 100 2012 list.
Penny Haywood Calder
PHPR was founded in 1986 by award-winning public relations professional and editor, Penny Haywood Calder. The Edinburgh-based PR agency grew and incorporated as PHPR Ltd in 1999.
Penny launched the world’s first online bank while at Bank of Scotland in 1985 and she has been online ever since. She holds an MA in Logic and Metaphysics which she uses to inject clarity into business communications and marcomms materials. She brings more than 25 years’ unrivalled journalism, public relations and online marketing experience to boost B2B businesses effectively online and in the traditional press. She is a CIPR Accredited Practitioner (Chartered Institute of PR) and PHPR is an accredited PR agency.
A former journalist, Penny had a regular personal finance column on IPC magazine: Woman’s Weekly for ten years and also wrote on smaller businesses and finance for CA magazine and other publications. She has edited numerous publications for both public sector and private organisations, including Historic Scotland and the Edinburgh Chamber of Commerce.
Penny wrote ‘DIY PR, the Small Business Owner’s Guide to ‘Free’ Publicity’ (a business book best-seller published by Batsford in 1998) based on running intermittent DIY PR training for small business owners over ten years. She is a contributor to various books for small business owners.
Penny is a voluntary member of the A&B Scotland boardbank for arts organisations. She is also Edinburgh Area Governor designate of Toastmasters International.
Penny is married to the broadcaster and editor of the online Caledonian Mercury Scottish newspaper. David Calder also runs BitWeb.tv, a video production company. Together, Penny and David run advanced media training for individuals and in-house for companies’ senior executives and spokespeople.*B2B: businesses selling to other businesses
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