Find and be found
ELECTRIFY is wholly-owned by Lawrence Broadie, who has nearly 15 years of experience across sport, community and Third Sector marketing and communications.
He leads the business along with his wife, Lucy, who serves as operations director.
Lawrence is a former head of marketing at Heart of Midlothian FC and, briefly, the People’s Postcode Lottery.
More recently, Lawrence has spent several years working in agency, as an account director at Merchant Soul, then director and shareholder at Progress Sponsorship & Communications.
Passionate about creating opportunities for young people, Lawrence is a mentor with Edinburgh Napier University, supporting undergraduate students looking to make a career in this area.
He also sits on the board of Big Hearts Community Trust, responsible for the charity’s marketing and communications strategy.
Lawrence has extensive experience working with a range of partners from football clubs, sponsors, governing bodies, to social enterprises, and charities, delivering imaginative marketing and communications campaigns.
Above all, Lawrence is one of the country’s most optimistic marketing and communications leaders.