Media Directory Entry: Gill Booles
I PROVIDE content. I also provide marketing services. I understand copy and how it works as a direct marketing technique, how it should work as a marketing tool. And I work across all channels because what works offline (in print – customer magazines, brochures, newsletter, and training pack) will work online too (website, blogs, e-newsletter and social media). I’m also a trained journalist, copy editor and proofreader and I have a background in marketing.
Before founding Words Are Everywhere, I spent two decades in marketing at KPMG, Deloitte, Baker Tilly, Nabarro Nathanson, Norton Rose, Ove Arup and NHS Health Scotland; corporate communications at Scottish Widows; publishing at NHS Health Scotland and freelancing as a journalist.
I work across a wide variety of projects for big brands and small start ups, public sector bodies and individuals including fully integrated campaigns on behalf of the Scottish Government. For many of my clients, words do the selling – whether it’s a product, a service or a change in behaviour such as cutting down on drinking. Which is why you need a copywriter with a marketing pedigree. That’s me.