CLOSING DATE: March 24, 2014
Corporate communications professional
Based in Edinburgh
Reporting to the PR manager
JOB PURPOSE:
A key member of the marketing and business development department, the successful candidate will play an important role in supporting and implementing the firm’s internal and external communications strategy. This is a busy and demanding role. The successful candidate will need to demonstrate the ability to manage a complex and challenging workload while proactively delivering exceptional results. He / she will work closely with the managing partner, department heads, and marketing/business development professionals, to ensure the communications activities of the firm are effectively co-ordinated.
The successful candidate will be based in Edinburgh, with the requirement to work in Glasgow and Aberdeen on a regular basis. He/she will also be required to travel to London on occasion.
CORE TASKS:
• Support the delivery of a proactive communications programme for key practice areas
• Develop an detailed understanding of the specialist legal services offered by Brodies in order to communicate expertise to clients and relevant business sectors
• Work proactively to identify comment opportunities and article commissions on behalf of partners / lawyers / senior management firmwide
• Maintain and develop relationships and links with key contacts in the trade and national media so that they come to us as a primary point of contact. This includes establishing new networks to create new opportunities to communicate expertise
• Draft and copy edit press releases for distribution to media contacts and provide follow-up to ensure maximum press coverage
• Act as press contact when required and field enquiries from journalists and provide information on the firm
• Work closely with the managing partner, BD director, PR manager, and heads of departments both to raise Brodies’ profile and deal with varied communications issues
• Liaise with heads of department and the business development team to support idea generation linked to communications
• Provide and manage regular feedback on and evaluation of media coverage
• Conduct regular reviews of the internal and external communications messages, methodologies, processes and tools to ensure their appropriateness and effectiveness
• Write engaging copy for marketing collateral, including the firmwide seminar programme, adverts, event invitations, brochures, flyers and posters
• Work closely with colleagues to ensure the firm is making the most effective use of social and digital media platforms
• Assist with the progression and delivery of firmwide marketing campaigns
• Share knowledge about public policy and development in sectors relevant to the firm and its clients
• Promote the firm’s extensive public policy and Positive Impact (CSR) activities
• Contribute to the assessment and delivery of sponsorship and advertising activity
• Take a lead role in the co-ordination and preparation of the firm’s legal directory submissions
• Work closely with the PR manager to research, write and produce the firm’s annual review
• Be aware of Brodies’ information security policies, and protect information assets from unauthorised access, disclosure, modification, destruction or interference at all times
PERSON SPECIFICATION:
This is an attractive opportunity for those with experience in corporate and B2B PR and corporate communications. In addition to proven experience in the above areas of responsibility, we seek:
• A minimum of three years’ experience in journalism and/or corporate communications. A combination of journalism and corporate communications would be an advantage
• Excellent writing skills and scrupulous attention to detail
• Strong knowledge of Scottish / UK media, including broadcast and trade / sector publications
• Strong knowledge of current affairs and the current big issues for the legal and wider business sector
• A proactive approach, creativity, tenacity and energy
• A good understanding of social media and developing online campaigns
This is an exciting and challenging role. We are looking for an individual who can work on their own initiative, is pro-active, persistent, robust and committed to doing an excellent job.
SKILLS:
• Ability to work to deadlines, handle multiple projects and deliver under pressure. Ability to plan ahead, balance conflicting priorities and maintain consistent output
• Excellent written and verbal communication skills
• High attention to detail
• Strong stakeholder management skills able to work with all employees from board level down
• Proven ability to take decisions and follow through
Brodies is committed to equality, diversity &andthe creation of an inclusive work environment where no partner, employee, potential employee or job applicant receives less favourable treatment. We value the skills, experience and perspective that a diverse and representative workforce offers us in terms of our ability to deliver top class legal services to our clients.
TO APPLY:
Please send your CV, along with a covering letter, to recruitment@brodies.com, quoting reference BR221.
Contact: Amy Thomson
Phone: 0131 656 0079
Email: recruitment@brodies.com
