Media Job: Consumer PR executive: VisitScotland

CLOSING DATE: August 13, 2014

THE Consumer PR executive is responsible for implementing a year-round programme of PR activity designed to engage UK and Irish consumer audiences.

Working as part of the UK and Ireland Consumer PR team, the post holder will form strong relationships with media, consumer brand and tourism partners to deliver high-profile successful PR campaigns.

Specific responsibilities include media management, organising press launches, supporting the wider consumer PR team on pan team projects, hospitality and trips as well as comprehensive and timely evaluation of results.

The UK PR team proactively engages with more than 1500 media contacts on a monthly basis to secure press coverage across the UK and Ireland that carries appropriate key messages for VisitScotland.

This engagement includes reactive handling of press enquiries, setting up press trips, managing press launches, events and conducting press interviews with a variety of media from news and current affairs to fashion and food. The volume and nature of this activity means it is essential the PR executive demonstrates a competent understand of PR tools as well as a confident approach to working with the media.

Phone: 0131 472 2040