Media Release: New shorter ‘88 Challenge’ route set to boost Tesco Bank Tour O The Borders

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THE Tesco Bank Tour O The Borders has announced that a new, shorter version of its closed-road route will be introduced for the major sportive in Scotland, this summer.

The new route, called the ‘88 Challenge’, will enjoy the same stunning Borders scenery and will still include the iconic Talla climb.

But – at 88.8km (55 miles) – it presents a less challenging alternative to the original 120km ride, particularly for less-experienced riders.

Whilst still a significant length, the ’88′ version will be a little easier on riders’ legs, as two of the big climbs on the full route are omitted.

News of this new route and challenge, comes following a successful planning process with Scottish Borders Council’s Safety Advisory Group.

Already, nearly 2,000 riders have signed up for the fastest growing cycling event in Scotland, with record numbers now predicted.

Neil Dalgleish, Tesco Bank Tour O The Borders event director, says: “There has been big demand for a shorter route and we’re delighted the ’88 Challenge’ will still include many of the route’s highlights and spectacular landscapes.

“It will still be a proper day out on the bike with all the fun of a closed road sportive, but will be more manageable for many riders.

“The ‘120 Challenge’ is a big day in the saddle, and we want to make sure Tesco Bank Tour O The Borders is a sportive accessible to as many riders as possible.”

Chris Newton, community manager at Tesco Bank, adds: “We’re delighted to be able to reveal the new ’88 Challenge’ route which at 88km will be hugely attractive to many cyclists.

“Tesco Bank is proud to support the communities we serve and we are particularly keen to support events which encourage everyone to take part.

“We know that not only will thousands of cyclists have an amazing day, but the wider Scottish Borders community will benefit from such a significant event.”

Entries for the Tesco Bank Tour O The Borders are available online at www.tourotheborders.com.

Tesco Bank Tour O The Borders is created and produced by Hillside Outside Ltd, the company behind the successful TweedLove bike festival.

Ends

For media enquiries please contact:

Fiona Dalgleish

07710 486145

Fiona@hillsideoutside.com

Notes to editors

Tesco Bank

Through Tesco Bank’s Community Programme, we are:

  • Creating opportunities for young people that inspire, equip and enable them to build the skills and confidence needed to develop a successful future
  • Supporting our local communities through our fundraising and volunteering for local and national charities. Helping colleagues and customers support the causes that matter most to them
  • Encouraging positive wellbeing to make it easier and more appealing for our colleagues and communities to live healthier lives

Our colleagues are passionate about making a difference. Each year, colleagues from the three regions in which we live and work choose a children’s charity to support.

Activities in the community programme include:

  • 70,000 children per year take part in art, reading and football programmes, which build skills and confidence and encourage positive habits, helping them to lead healthier, happier lives.
  • Fundraising for local children’s charities – partners for 2015/16 are The Yard, Hope for Autism and Grace House – and for Tesco’s National Charity Partnership with Diabetes UK and British Heart Foundation. More than £126,000 was raised in 2014/15.
  • Volunteering to support the local communities in which we live and work. Colleagues have spent more than 5,700 hours volunteering over the last year.

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Hillside Agency contact details…

Contact: Fiona Dalgleish
Phone: 07710486145
Email: fiona@hillsideagency.com
Website: http://www.tourotheborders.com