Media Release: Employers encouraged to take advantage of new digital media course

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FORTH Valley College is encouraging employers to consider taking advantage of their new Modern Apprenticeship in Creative and Digital Media.

The 36-week programme, which will start in August 2015, has been developed to help businesses harness the power of digital media and use it to their advantage.

With content focused on helping businesses to stand out in an increasingly competitive and fragmented marketplace, the programme will develop a range of skills including creating online content, writing for print and producing video and audio material.

It will also cover essential knowledge such as media regulations and copyright law.

Those undertaking the course will attend the college’s state-of-the-art Stirling Campus one day per week and will benefit from industry-standard facilities and studios. The programme will also be delivered by a team of highly-talented staff with vast industry experience.

The programme may be suitable for current employees interested in a development or progression opportunity who would benefit from adding a digital dimension to their role or it could also be the perfect solution for those working in a digital media role who are seeking a formal qualification.

Alternatively, if businesses identify the need for a new role within their organisation, the college will be able to help source a suitable candidate.

Zak Stark, development manager for Business Development at Forth Valley College, said: “Digital savvy employees are a valuable asset for any business. All organisations – big and small – now need to be able to engage with customers across a range of digital media platforms in order to survive.

“Employers are also increasingly realising the benefits of having these abilities in house with digital media skills no longer exclusively required by those working in media outlets or agencies.

“The programme will develop the skills to ensure powerful customer engagement and enhanced customer experiences. Businesses could increase brand awareness, grow their online presence, website traffic, online conversions and more.

“The Modern Apprenticeship route is also an increasingly popular choice for employers. Apprentices have expert knowledge of your business and can bring added value whilst also gaining an industry-standard qualification.

“With the growth in digital media expected to continue, the programme offers the potential for significant return on investment. It’s simply an area that businesses can’t afford to ignore.”

Would you be interested in taking advantage of this opportunity?

Please contact Vicki Francis on 01324 403140 or email for further details.

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Forth Valley College contact details…

Contact: Laura Riley
Phone: 01324403121