Media Release: ‘Doogie Goodstuff’, Edinburgh Social Enterprise Network’s mascot gets stuck into his work this week


EDINBURGH Social Enterprise Network (ESEN) mascot, ‘Doogie Goodstuff, will take to the streets in Edinburgh this week – placing ‘buy the good stuff’ stickers on shops, restaurants, cafes and businesses promoting social enterprise products, goods and services.

The ‘buy the good stuff’ sticker campaign will indicate to shoppers the wide range and diversity of businesses promoting social enterprise whilst highlighting the beautiful and unique products on offer – as the stickers appear across the city.

This next phase follows the highly successful launch campaign last September when Doogie was first unveiled as the Buy the Good Stuff mascot at Social in the Square.

Social enterprises are businesses that plough their profits back into the community or improving people’s lives.

Linsay Chalmers, network co-ordinator, said: “With the roll-out of our sticker campaign we are aiming to increase name recognition of our brand, ‘Buy the Good Stuff‘, and make it easier for people in Edinburgh to spot social enterprises.”

There are now over 200 social enterprises in Edinburgh with a wide range of products from culinary and craft to recycling, wellbeing, and sport – and we are seeing new products coming to the fore each week and this will make it easier for people to recognise those businesses.”

Linsay added: “Support for our mascot Doogie Goodstuff is growing and making it a bright and engaging campaign for everyone – so we urge shoppers to get out there and buy the good stuff.”

Susan Harkins, business gateway manager, commented: “Business Gateway has helped many social enterprises start-up and grow. We are delighted this campaign will raise their profile and make it simpler for customers to buy from these businesses.”


‘Buy the Good Stuff’ is a call to action to the general public to consider how they shop around the city and can really make a difference by purchasing from social enterprises. Over 200 social enterprises are trading in Edinburgh, from cafes and retail, to creative industries and leisure generating income and reinvesting their profits into the community for social or environmental benefits.

Edinburgh was the first place in Scotland to run a marketing campaign to raise awareness of social enterprise shopping with branding designed by BOLD design agency for ‘Buy the Good Stuff’ which appeared on the side of eight Lothian Buses.

The Buy the Good Stuff campaign is supported by the City of Edinburgh Council and delivered by Edinburgh Social Enterprise Network.

What is social enterprise?

Social enterprise is a way of doing business that benefits the community, society or the environment. Social enterprises must reinvest all of their profits into their social or environmental aims and many also achieve their aims through the way that they run their business; for example, by employing people who might otherwise find it difficult to find a job.

Edinburgh Social Enterprise Network uses the criteria for social enterprise set out in the Social Enterprise Code (

The most common legal models for social enterprises are: Companies Ltd by Guarantee, Companies Ltd by Guarantee with Charitable Status, Charities and Community Interest Companies (CICs).

For further press information contact:

Fiona Stewart, Interwoven PR,  Email:, Mobile: 07940560453

For Edinburgh Social Enterprise Network information contact:

Linsay Chalmers, network co-ordinator, E-mail:, Mobile: 07940 512110.

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Contact: Fiona Stewart