Media Release: Celebrity reality TV star to attend Highland Fashion Week

Joey Essex

THE Highlands and Islands’ very own fashion week is set to return for its fourth glamorous affair in October, welcoming a popular celebrity guest to close the fashionable event.

Highland Fashion Week, which was established in 2014 and has since hosted semi-annual events, is welcoming reality TV star, Joey Essex, to the Highlands for the first time.

The fashion week, which features five separate events showcasing local and national fashion designers as well as locally-sourced models, was set up to help bring new talent into the Scottish fashion industry, and highlight the range of talents throughout the area.

Joey Essex is set to make his guest appearance at the new Highland Fashion Week event, HI Flock, which is an exclusive exhibition that combines beauty, fashion, celebrity and social media.

The reality star, who is most famous for his debut on ITV2’s hit show, ‘The Only Way Is Essex’, will attend HI Flock on Sunday 11 October from 11am – 4pm, meeting young fans at the Ironworks in Inverness.

The exhibition, which will boast a number of local and national beauty and fashion businesses, as well as food and drink companies, will also feature a unique seminar with well-known YouTube Vlogger.

The fashionable affair is expected to attract youngsters from the age of 12 upwards, offering them a completely new experience of Highland Fashion Week.

Garry James, director of Highland Fashion Week, said: “We are absolutely delighted to be welcoming Joey Essex to Highland Fashion Week and we cannot wait for him to share his thoughts on fashion and celebrity with us at our exhibition event.

“By engaging with a younger audience for this specific event, we have managed to cover a wide range of events ensuring we have something for everyone. Young people are extremely active on social media so we will incorporate YouTube and Instagram to the events.

“I believe it’s important to celebrate the local and national fashion designers Scotland boasts and putting on events like Highland Fashion Week allows designers to showcase their work to a huge audience.”

Highland Fashion Week is a range of fashion events taking place across the Highlands of Scotland and will run from Wednesday 7 October to Sunday 11 October 2015.

Standard tickets for the HI Flock are prices at £25 and VIP passes at £30. Tickets can be purchased from

For more information on Highland Fashion Week and the different events taking place visit


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