Media Release: Bauer stations enjoy local radio success across Scotland, with audience share surges

Bauer Media Group Logo - Jan 2013

- Positive news for Clyde, Forth, Northsound, West, Tay, Borders and MFR stations according to latest RAJAR* (Radio Joint Audience Research) figures -

BAUER Media Scotland is celebrating after the latest listening figures from industry body RAJAR* (Radio Joint Audience Research) showed audience share increases for its local stations across the country.

There was good news for Bauer the length and breadth of the country with Clyde 1, Forth 1, Northsound 1, West FM, Tay FM, Radio Borders and MFR among the stations performing well in Q3 2015.

The headline figures relevant to the reported quarter and each of the TSAs (total survey area) include:

  • In Glasgow and the West, Clyde 1 delivered a reach of 576,000, up 16 per cent year-on-year, including individual market share increases for its Bowie At Breakfast show (up 5.8 per cent year-on-year) and Superscoreboard, both weekday and Saturday
  • In Edinburgh, the Lothians and Fife, Forth 1 regained total market leadership in the area, increasing its audience share to 14.9 per cent, up 2.9 per cent. Forth 1 breakfast show Boogie in the Morning increased its own market share by 1.8 per cent to 18.1 per cent
  • In Inverness-shire, MFR’s weekly reach increased by four per cent to 118,000, with Ginno At Breakfast attracting another 1,000 listeners to hit the 80,000 audience mark
  • In Aberdeen and Grampian, Northsound 1 extended its lead as the most listened to radio station in the north-east of Scotland, reaching 144,000 adults per week, a ten-year high for the station
  • In Perth and Dundee, Tay FM saw audience share jump by two per cent to 20.8 per cent with Wake Up With Webster increasing its share 3.4 per cent quarter-on-quarter to 25.8 per cent
  • In Ayrshire, West FM’s total audience reach rose by 12,000 year-on-year (12.9 per cent) and by 2,800 quarter-on-quarter (2.7 per cent)
  • In the Scottish Borders, Radio Borders enjoyed a 51 per cent market share with Keith Clarkson at Breakfast increasing share to 37.9 per cent amongst all adults 15+

Graham Bryce, managing director Bauer City Network, said: “These latest figures from RAJAR* are an absolutely terrific set of results for our stations across Scotland and demonstrate that we consistently get close to our listeners with rich and engaging local content.

“We continue to invest in local presenters, news, travel and sports teams to ensure that our stations, already rich in heritage, remain somewhere relevant that our listeners know they can trust and go to for entertainment and the best music.

“The success is all credit to our talented teams, not only on air but all the support behind them, while we also say a huge thank you to our local station listeners across Scotland for continuing to tune in.”

*Source: RAJAR / Ipsos – MORI / RSMB, period ending 20th September 2015. Some stations do not cover the whole of the TSA (total survey area).

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