CAR companies are embracing the digital music revolution at an accelerating rate, with latest figures suggesting 20 per cent of new vehicles sold in the UK this year will be delivered without CD players as auto manufacturers increasingly turn to connected technology.
And new research commissioned jointly by the Entertainment Retailers Association (ERA) and the BPI, which represents UK record labels, from specialist auto industry consultancy SBD, reveals that internet-based audio is likely to overtake CD in new cars by 2021.
But alongside the more familiar on-demand streaming services such as Spotify, Deezer, Napster and SoundCloud, a complementary breed of web radio specialists are helping to lead the charge in in-car entertainment, including TuneIn, Aupeo and Aha.
Begins a spokesperson: “Whilst the long-term trend points towards a fully digitally-connected car, the compact disc continues to show its remarkable resilience.
“With new car sales typically representing less than ten per cent of the cars on the road (2014: eight per cent) and CD players set to be in more than half of new cars for at least five years, the compact disc is likely to remain part of our in-car listening experience for many years to come.”
Geoff Taylor, chief executive, BP and Brit Awards, said: “Cars are the second most popular environment for listening to music, sfter our homes, so are a key part of the music ecosystem.
“Manufacturers design their models a good four-to-five years before they hit the road, which in the past has seen in-car listening follow trends in music consumption rather than lead them, but rapid advances in automotive design suggests that in-car technology will play a far bigger role in shaping how we listen to music in the future.”
Kim Bayley, chief executive, ERA, added: “Just as in the home and via smartphone, digital services are pioneering new ways for music companies to reach the consumer and for music fans to access their favourite music. The car is in many ways the final frontier for digital music, but one of the most striking things about this research is quite how resilient the compact disc is proving to be.”
The spokesperson added: “The growing popularity of cloud-based music services in the car
industry is closely linked with the rise of ‘connected cars’ – cars linked to the internet. Over two-thirds of carmakers operating in Europe today offer connected car options. In five years’ time, that is expected to rise to 93 per cent.”
SBD consumer research suggests this is a trend driven by car buyers: nearly half of those questioned (48 per cent) said they would switch their preferred auto brand if it did not offer connected services.
Lee Colman, head of connected car at SBF, commented: “While high-end cars are increasingly being offered with their own embedded SIM cards, which drive their audio services, mass market solutions are likely to rely on connecting to a mobile phone.”
The spokesperson went on: “A significant driver of take-up is expected to be widespread adoption of the CarPlay (Apple) and Android Auto (Google) standards. But the relatively slow pace of change in the car industry is indicated by the fact that SBD estimates the industry is at least ten years away from the universal adoption of smartphone integration in all new cars.”
Images available on request
Report available from this link http://sbd.co.uk/era_bpi/
Steve Redmond, ERA firstname.lastname@example.org +44 (0)7770 924 720
Gennaro Castaldo, BPI email@example.com +44 (0)7801 194 139
Wayne Tulip, SBD firstname.lastname@example.org +44 (0)1908 305 107
Notes to editors:
ERA is the trade association representing the vast majority of retailers and digital services offering music, video and games.
Its members range from independent record shops (Reflex, Sister Ray) to digital services (Spotify, Netflix, Deezer, 7digital) to internet retailers (Amazon) to specialist High Street operators (HMV, Game) and supermarkets (Tesco, Sainsburys, Asda, Morrisons).
ERA members supply the sales data which powers the Official Charts Company (music and video charts) and GfK Chart-Track (videogames).
Together with record companies trade association, the BPI, it owns the Official Charts Company.
ERA provides the organisational force behind Record Store Day, the annual celebration of independent record stores which has become the most successful new music industry promotion of the past two decades. ERA works closely with its sister organisations in music, video and games and is a strong proponent of open markets, open standards and consumer choice.
The BPI was formed in 1973 and is the representative voice of the UK recorded music business. As a trade organisation it promotes recorded music in the UK and worldwide and champion the rights and interests of a broad range of members, including hundreds of independent music labels and companies and the UK’s three major record company groups – Sony Music Entertainment UK, Universal Music UK and Warner Music UK.
In 2013, our members accounted for approximately 90 per cent of all recorded
music purchased in the UK – the world’s fourth largest music market – while UK artists were responsible for one in every seven albums sold world-wide.
SBD is a world-leading knowledge partner to the global automotive industry encompassing vehicle manufactures, Tier 1 suppliers and industry bodies, providing them with actionable insight and strategic support in the development of more connected, secure and safe vehicles.
SBD’s reputation developed over 20 years, has been built on their exclusive focus on automotive research and support covering 70 countries worldwide. www.sbd.co.uk
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