Media Release: Edinburgh Social Enterprise Network’s Doogie Goodstuff 2016 resolutions and predictions

Good Stuff-13

FOLLOWING a hectic year of social enterprise engagements, ‘Doogie Goodstuff’, Edinburgh Social Enterprise Network’s mascot, reflects on the past year.

2015 saw Doogie and friends launching the ‘Buy the Good Stuff‘ sticker campaign at the Punjabi Junction café bistro in Leith; making guest stage appearances at the Fringe; creating probably the world’s biggest jeely piece in Waverley station, closely followed by his ‘reuse’ exploits on Leith Walk this month and celebrating the launch of the social enterprise report showing a significant upward trend in the sector.

Linsay Chalmers, ESEN network coordinator, said: “This has indeed been a great year for Doogie Goodstuff who has been a great hit throughout Edinburgh with many visitors and children alike and has drawn a lot of interest in Waverley Station, Leith Walk and at RBS Gogarburn for our social enterprise businesses in the city.

“And more good news for Doogie this year as he progressed from his two-dimensional persona to his current cuddly 3D image this Summer.

Linsay added: “Doogie will be starting the new year off with another round of lively and fun stunts from January onwards, so we will be keeping all of his followers fully informed.

“Doogie is now setting out his stall for his social enterprise predictions and resolutions in 2016 and we have included some below.”


There will be a bigger following of social enterprises in the city in 2016.

More people will embrace social enterprise and make it part of their daily lives in the city as the ‘Buy The Good Stuff’ campaign rolls into its third year.

Doogie predicts a guest appearance in St Andrews Square with the help of ESEN this Summer during the return of Social In the Square.

Doogie predicts a place on ‘The Voice’ if his singing skills improve with the help of Dad’s Rock.

Doogie predicts a bigger involvement in fashion this spring – with recycling traditional fabrics at the fore.


Health – Eat more healthily and enjoy low fat Punjabi Junction meals more often.

Wealth – Find out more about upcycling from Remade In Edinburgh.

Wellbeing – Help people feel better on Blue Monday by encouraging them to fill in a giant doodle of me – watch out for more on this soon.

Creative – Learn some new crafts at Whale Art.

Sport – To meet the other monster mascots (led by Doogie) for a penalty kick-off with Hibs, Hearts and Spartans.

Volunteer at 2016 Festival of Cycling.

Other – Learn to sail a canal boat with Re-union Canal Boats.

For further press information contact:

Fiona Stewart
Interwoven PR
Mobile: 07940560453

For Edinburgh Social Enterprise Network information contact:

Linsay Chalmers, network coordinator
Mobile: 07940 512110

Further background

‘Buy the Good Stuff’ is a call to action to the general public to consider how they shop around the city and can really make a difference by purchasing from social enterprises.

Over 200 social enterprises are trading in Edinburgh, from cafes and retail, to creative industries and leisure generating income and reinvesting their profits into the community for social or environmental benefits.

Edinburgh was the first place in Scotland to run a marketing campaign to raise awareness of social enterprise shopping with branding designed by BOLD design agency for ‘Buy the Good Stuff’ appearing on the side of eight Lothian Buses.

The Buy the Good Stuff campaign is supported by the City of Edinburgh Council and delivered by Edinburgh Social Enterprise Network.

What is social enterprise? Social enterprise is a way of doing business that benefits the community, society or the environment. Social enterprises must reinvest all of their profits into their social or environmental aims and many also achieve their aims through the way that they run their business, for example by employing people who might otherwise find it difficult to find a job.

Edinburgh Social Enterprise Network uses the criteria for social enterprise set out in the Social Enterprise Code (

The most common legal models for social enterprises are: Companies Ltd by Guarantee, Companies Ltd by Guarantee with Charitable Status, Charities and Community Interest Companies (CICs).

MEDIA RELEASE issued by Interwoven PR. You too can post media releases on Email here for more information.

Check out your very own media releases feed…

Check out too

To catch up on all the media releases recently posted on to, you need only click the link icon that you see towards the bottom right of our two media release ‘gateway boxes’. 

Link iconIt’s this icon, here. It’s your route straight into the rich archive.

Interwoven PR contact details…


Contact: Fiona Stewart
Phone: 07940560453