Media Release: Radio Forth welcomes new sales director

Matt Allitt, Sales Director, Radio Forth

BAUER Media Group’s Radio Forth appoints Matt Allitt as sales director to spearhead the commercial team – following the retirement of Craig Lumsdaine, after a remarkable 26 years at the station.

Last year, Bauer Media made a number of major recruits on the creative side with John-Paul Hughes joining as group head of creative across Bauer’s City Network, Graeme McKellar being named head of creative at Clyde and Mark Devlin appointed as head of creative at Forth.

Allitt has a rich radio heritage, starting out at Lancaster-based radio station, The Bay, where he achieved record revenues and was instrumental in the station gaining Investors in People recognition.

He has a long history of managing radio station sales teams having spent 11 years at UTV Radio, followed by six-and-a-half years at GMG Radio (now Global Radio). He led the team through the transition to Global where he became commercial director in 2014.

Allitt will be responsible for retaining and developing a top team of people to ensure sales targets are hit and revenue is generated. He will work closely with the whole commercial team at Forth to provide the best possible service and results for clients.

Commenting on his appointment, Matt Allitt said: “I’m really pleased to be offered this position at Edinburgh’s best-loved radio station. It’s the perfect role considering my track record so far.

“I’ve worked in a sales role at radio stations for almost all of my professional life. I have been successful at every station I have worked at: hitting targets, generating revenue and building strong teams.

“I want to repeat the success and keep the momentum going to continue the station’s success. Radio Forth has had a brilliant past and it’s in a very strong position. I want to do my part to ensure it has a fantastic future.”

A business studies graduate from the University of Salford, radio sales and advertising was not originally part of the plan. He was writing scripts and working in production for radio station, The Bay, in a temporary cover position when he was offered a permanent role in the sales team.

More than 20 years since making the decision to move away from the production side, Allitt believes he made the right decision: “I’m passionate about radio and the many advantages it offers to our commercial partners. I can’t wait to hit the ground running and work with both the team at Forth and the clients.”

Announcing his appointment, Cathy Kirk, station director, Radio Forth, said: “On behalf of everyone here at Radio Forth we wish Craig Lumsdaine all the very best on his well-earned retirement after a fantastic 26 years at the station.

“At the same time, we would like to offer a warm welcome to Matt, the ideal candidate to take up the sales director position. Matt’s past experience will stand him in excellent stead. I know he will make a swift and positive contribution to the team here at Radio Forth.

“This latest addition to the commercial team reinforces the fact that Bauer Media Group is investing strongly in its creative and commercial offerings, ensuring we can deliver the best possible campaigns for our clients.”

Forth 1 brings listeners the biggest songs of the moment, as well as hits from less complicated times — the 80s, the 90s and the noughties. Forth 2 plays the greatest hits from the 70’s and 80’s, with the cream of the crop from the 60’s, whilst Forth 3 plays the latest and freshest music.

Forth keeps its fantastic listeners across Edinburgh, the Lothians and Fife up to date with all the latest local news, sport and travel, great music, entertainment, competitions and great chat!

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