Media Release: New exciting era for The Sun? #YouBetcha

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Sun Bets online bookmaker and casino goes live

Ian Wright and Matt Chapman sign up as Sun Bets ambassadors

THE Sun today announces the launch of Sun Bets – its entertaining new digital betting and gaming platform.

The website and apps will be promoted to the public from Saturday, August 6, in time for the Premier League kick-off the following week.

The launch is backed by a multi-million pound marketing campaign across print, digital, radio and TV. Arsenal and England legend, Ian Wright, and racing guru, Matt Chapman, have signed up as ambassadors to promote the brand and give their expert insight for customers.

Sun Bets is the latest addition to The Sun’s comprehensive stable of sport and entertainment products – including The Sun newspaper and website, Dream Team fantasy football game and Sun Bingo.

It will also complement News UK’s Premier League and Scottish Premier League highlight video rights and the company’s proposed acquisition of TalkSPORT radio.

Sun Bets has been developed in partnership with Australia’s Tabcorp, one of the world’s largest wagering operators.

Rebekah Brooks, CEO, News UK, said: “This is a hugely significant juncture for News UK and The Sun, marking the start of an era where new brands and revenue generating streams are being created on the back of the strength and much sought-after reach of The Sun.

“Sun Bets is set to be a game-changer in the online betting world and to those asking if it will be a success, the simple answer is: YouBetcha.”

Added Tabcorp’s managing director and CEO, David Attenborough: “We are excited about the size of the opportunity that Sun Bets presents.

“The Sun has exceptional reach and is the right brand to partner with in taking our wagering capability to the UK.”

The UK online betting and gaming market is highly competitive and, last year, over £73 billion was wagered across the marketplace.

For decades, The Sun has maintained its position as the frontrunner for all things sport and has fuelled betting content from the sporting pages through to showbiz, news and politics.

With 50 per cent of the UK betting audience being Sun readers, the Sun Bets team is fully-focussed on engaging these readers.

The marketing campaign goes live this Saturday to coincide with the Charity Shield and the start of the 2016/17 Premier League.

The above- and below-the-line campaign will see a variety of activity including a TV advert to kickstart the new Premier League season, in-play deal with Sky starting 13th August, homepage takeovers and digital displays across Sun brands including Sun Online, Sun football, The Favourite and Dream Team.

Promotions to kick start the launch include double winnings on any Premier League outright and ‘£1,000 per day give away’ where £1,000 will be dropped into a customer’s account every day throughout August.

Notes to editors:

Social channels (which go live Thursday August 4)



Twitter: @SunBets

Instagram: TheSunBets

Snapchat: TheSunBets

Approved Betting Partner: Sun Bets is fully supportive of UK racing and this is enforced by being an Approved Betting Partner of British horse racing. Horse racing has such a rich heritage and Sun Bets want to play a part in ensuring the long term growth, sustainability and success of the sport.

Ambassadors: Sporting and industry stalwarts are signed-up and raring to go including Ian Wright, Matt Chapman, Jamie East and Mystic Meg. You’ll see them regularly on their weekly Sun Bets blog and video previews where they’ll be rooting for the customer giving out regular tips and insights from their specialist fields. They will be our people on the ground at major race days and sporting events, working as part of the Sun Bets team.

Media contacts:

Tabcorp: Nicholas Tzaferis, general manager, Corporate Affairs and +61 3 9868 2529

Sun Bets: Tim Reynolds, head of PR, Sun Bets – / 07721244495

News UK: Helen Collier, deputy director of Communications – / 0207 982 6158

About News UK

News UK is home to some of the biggest and most popular British newspapers. The Times and The Sunday Times are the world’s best-known quality newspapers, and The Sun remains the most read British newspaper with more than seven million readers each day.

While our papers have individual identities that reflect their different heritage, all look to break the most important stories, inform our readers, champion them and the causes closest to their hearts, and help them make sense of the modern world.

Our titles have a weekly print reach of approximately 11 million readers, and represent around 32.2 per cent of UK circulation of national dailies. Employing more than 5,000 in operations spanning journalism, printing, distribution and back-office support across the UK, the direct and indirect contributions made by News UK businesses to UK GDP are considerable.

Images of the campaign are available on request. Please contact the News UK Press Office on 0207 7782 8000. For more information, please go to or follow us on Twitter @NewsUK.

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