NEWSQUEST Media Group, leading local multimedia group in the UK, has accelerated its digital audience growth to 24 per cent in the first half of 2016.
This compares with 17 per cent annual growth in the second half of last year.
The official ABC figures, out today, show Newsquest’s network of regional and local websites attracted 1,575,714 unique users per day in the first six months of this year, up 24.1 per cent on the same period last year, and 25 million unique users per month, up 20.1 per cent.
Henry Faure Walker, Newsquest CEO, said it was important that people understood that there was a real success story.
He said: “We hear a lot of doom and gloom about the future of local news but the truth is our journalists are engaging with local people and local communities in ever greater numbers, and there’s a phenomenal appetite for and engagement with the great local content they produce.
“In addition to these ABC figures, Comscore* data shows users engage with Newsquest sites more deeply than with any other local or regional news sites.
“At the same time we’re also seeing more and more local businesses advertising on our digital platforms because they want to work with trusted brands with relevant online audiences.
“Digital growth is a central plank of our strategy and I’m delighted at the progress we’re making but we’re not complacent and we are committed to continuing to innovate and develop our online offerings for both user and advertiser alike.”
*Comscore June figures report that monthly users spend an average of 12.7 minutes on Newsquest sites.
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Contact: Stephanie Whiley