Media Release: Improve your direct marketing with free book from marketing expert, David James Hood

Direct! David Hood

DIRECTORS, commercial executives, advertisers, agencies and all those responsible for responsible for marketing and selling their organisation can take advantage of an opportunity to get free advice on how to improve their marketing communications.

Acclaimed author, David James Hood, is offering free copies of ‘Direct!’, his new book on how to boost the effectiveness of sales and marketing campaigns, through

Those seeking to learn how to improve customer engagement and create winning campaigns can download a copy of this new book by the author of the ‘Competitiveness Series for SMEs’.

David said that he had written the book to help people create messages and deliver direct campaigns that ‘cut through the noise’.

He explained: “Direct mail marketing is a terrific, valued and recognised campaigning vehicle and activity to keep in touch with your market and generate revenue.

“In an increasingly digital age, the ‘old post’ is often reduced in importance; and with the advent of email and the social media soundbite, the craft of producing a powerful letter with a personal touch is lost.

“People actually like receiving mail – as humans we like its tangibility – but communication methods of all types need to battle against the increasing noise, in any market. So, direct mail marketing needs a boost. A review and revamp. Not so much ‘back to basics’, but a much needed renewal.”

He added: “Our direct mail has to stand out. And it has to work like never before. But it does have to stand out for the right reasons and in the right way.

“In ‘Direct!’ you will learn how to increase ROI for mailing campaigns by crafting the most attractive, powerful and engaging correspondence that is welcomed and loved by the prospect, consumer or customer.“

Direct! is available for free from Sunday September 4th to Thursday 8th of September and the author welcomes your feedback and reviews.

Claim your copy of the book here:

Author web page:

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David Rattray at contact details…

Contact: Dave Rattray
Phone: 07973710427