EDINBURGH-based Jump Research beat off strong competition from global research firms, Ipsos MORI and Gfk, to win the award for Best Data Collection (face-to-face) at the UK Market Research Society (MRS) Operations Awards in London on Thursday (15th September).
The accolade was awarded after the research consultancy developed an idea to broaden participation in market research by commissioning a specially-designed custom research van – allowing public opinions and customer feedback to be gathered everywhere and anywhere.
Since its launch in 2015, the Jump van has travelled the length and breadth of Scotland – from Shetland to Gretna, Arran to Aberdeen – covering more than 16,000 miles* and interviewing almost 13,000 people.
With an eye-catching exterior design and bright, modern interior; clients, participants and interviewers have been enthused by this new and engaging approach to face-to-face research.
From a business perspective, the research van has allowed Jump Research to bid for large-scale projects it would otherwise not have been able to resource, and has added +35 per cent to the firm’s turnover in the first year alone.
The award judges said: “Jump Research demonstrated with their innovative data collection approach, creating a mobile research van, that it is possible to broaden face-to-face research participation, increase participation rates and reach geographically remote participants.
“The research van solution brings research to participants in an inventive and fun way, which evidently works, with a strong set of metrics proving its effectiveness. Clearly, the approach also delights clients and researchers, as seen in their excellent supporting testimonials.”
Louise Fraser, founder and director of Jump Research, said: “We’re absolutely delighted to have won this industry award.
“It represents a real validation of the risk we took to try to do something different; and demonstrates that small companies really can achieve big things.”
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