Marketeers urged to join the pack to raise funds for charity
A HERD of safari animals is set to invade Lanarkshire in summer 2017 as The BIG Stampede prepares to charge into town. And local media and marketing businesses are invited to join the pack to support the creative tourism project and raise funds for Glasgow Children’s Hospital Charity.
Organised by Hamilton Business Improvement District, in partnership with Wild in Art, the free public art event will see a herd of elephants, tower of giraffes, pride of lions, band of gorillas, crash of rhinos and pod of hippos stampede into the town in summer 2017.
The large-scale Wild in Art event will bring businesses, artists and schools together to create a spectacular sculpture trail through the streets, parks and open spaces of Hamilton and the surrounding areas, while raising valuable funds for Glasgow Children’s Hospital Charity.
The initiative will showcase the artistic talent in the area and will positively contribute to the economic, social and cultural life of the town.
Businesses are able to become part of the pack by sponsoring a safari animal. Local artists will then be tasked with creating bespoke designs for each blank animal, transforming them into unique pieces of art to be enjoyed by residents and visitors to the area.
The BIG Stampede has a selection of sponsorship options available including the Safari Trail Sponsor and Safari Charity Sponsor packages, as well as the Safari Community & Education Sponsor option.
Young people will also have the opportunity to get in on the action through The BIG Stampede’s school initiative which will see hundreds of pupils creating their own miniature-sized hippo sculptures to go on display as part of the trail.
At the end of the event each safari, animal sculpture will be auctioned in aid of Glasgow Children’s Hospital Charity, to support the 160,000 babies, children and young people treated at the Royal Hospital for Children in Glasgow every year, thousands of which are from Lanarkshire.
Gareth Walker, BID manager at Hamilton BID, said: “The BIG Stampede will celebrate the creativity of the area, offering a great day out in Hamilton all while raising money for a fantastic cause.
“We’ve got a great mix of sponsorship opportunities available to help businesses of all sizes be part of our pack and we’re inviting businesses across Scotland’s media and marketing industry to get involved.”
Wild in Art is one of the leading creative producers of spectacular, mass-appeal public art events which bring together business and creative sectors with schools and local communities through the creation of city-wide trails of uniquely painted sculptures.
Lanarkshire is the latest region set to benefit from the Wild in Art sculpture projects, which have previously seen groups of animals occupy towns and cities across the globe, from Wild Dolphins in Aberdeen to Taronga Wild Rhinos in Sydney.
Sally-Ann Wilkinson, director at Wild in Art, said: “We’re thrilled to be working with Hamilton BID again to bring a new sculpture trail to the town. Artists, businesses, visitors and residents – watch out, the stampede is on its way!”
The BIG Stampede follows in the footsteps of Hamilton BID’s inaugural project with Wild in Art in 2014 which saw 25 giant Clydesdale horses and 30 mini ponies canter into town as part of the Ready Steady Gallop campaign which raised £67,800 for Kilbryde Hospice.
For further information about The BIG Stampede and to find out about sponsorship opportunities, visit www.thebigstampede.co.uk.
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